Short Marine

Strategic repositioning
of website for expansion

Creating templates and systems
to scale up self-management capabilities

Upgraded self-serve functionality

Advanced WordPress development

Scenario

Short Marine has experienced growth and the in-house marketing team needed the capabilities to expand their website.

The existing website was developed without the support required to ensure that Short Marine could scale their website.

Lack of visibility
and tech-heavy maintenance

Process

  • Deep audit of the website build – the hosting, the plugins, the code.
  • Identified loading pain points and provided recommendations.
  • Rebuilt template parts to make optimal use of existing development.
  • Provided support and the knowledge transfer to give Short Marine the confidence to roll out further content.

WordPress audit
plus templates and support

Results

  • Developed reusable templates.
  • Support and training to enable self-management and content scaling.
  • Improved loading speeds and optimised plugins.

Increased self-serve
ability to scale and maintain

Services

  • Advanced WordPress management